Social Media Marketing

Introduction into
Social Media Marketing

Chances are that you are aware of social media, but have you ever wondered how to use social media for your business? Facebook, Instagram, Pinterest, Reddit, the list goes on as does the benefits and value of using social media as a powerful marketing tool. So, let’s go right ahead and dive in and learn at least 3 new ways you can make the best use of social media marketing for your type of business.

What is Social Media Marketing?

Social media is a buzzword in today’s lexicon, but at the core, social media is any platform which features user-generated content.whether  it be a conversation, commentary, or multimedia. From a marketing perspective, social media is an opportunity for businesses like yours to engage with consumers directly and create content and ads that compel people to interact with your brand. Whether your goal is to gain attention, sales, or traffic –  social media marketing is an incredible tool!

Yes, Social Media Can Help Your Business

There are more than 2.35 billion real and active mobile social accounts that are used globally every day. Furthermore, close to another 1 million active users join every day. We’re not talking just “bots”, but real, active users, that review their experiences with local businesses, and share other types of content. This pool represents an incredible opportunity for businesses to reach their target audience – it’s like word of mouth, but online. If however, your brand isn’t out there interacting and connecting, you are missing out on opportunities that your competition can capitalize on, and that simply means more customers for them, and unfortunately, less for you. As an added bonus to social media engagement comes data. The statistics available from social sites can give you valuable insights into how your customers interact with your brand online. What was before an expensive and time-consuming process is now available at the click of a mouse.

Let’s take Facebook for example, arguably the world’s most popular and indispensable social channel. If you were to post a video, you would be able to see detailed demographic information about the viewers. You will also be able to see important metrics, like the number of people that watched 10% of your video, 50% of your video, and 100% of your video.

Incorporating a Social Media Strategy into your overall marketing efforts is a smart move because it allows you to reach new customers online. This provides value to your business in many ways, by creating engagement through comments and reviews, while at the same time gaining valuable insight as to the traffic patterns and motivations of your visitors. This social “buzz” of activity ultimately leads to increased traffic to your website, and sales.

Social Media ROI

Social Media Etiquette and Best Practice

You already know that just “being online” is simply not enough. To dominate the competition online, your business also has to leverage social media in a thoughtful, engaging, and strategic way. As you go about building out your brand via social media channels, taking account current best practices in social media etiquette is always a good idea.

Listen

Figuring out the most effective way to engage your audience starts with listening to your audience to better understand what they find important. What types of conversations are your customers having online? Is there a topic that comes up more often than others, or piece of information they are looking for? By taking these cues, you will be able to create content that is highly relevant to your online audience.

Listen

Figuring out the most effective way to engage your audience starts with listening to your audience to better understand what they find important. What types of conversations are your customers having online? Is there a topic that comes up more often than others, or piece of information they are looking for? By taking these cues, you will be able to create content that is highly relevant to your online audience.

Listen

Figuring out the most effective way to engage your audience starts with listening to your audience to better understand what they find important. What types of conversations are your customers having online? Is there a topic that comes up more often than others, or piece of information they are looking for? By taking these cues, you will be able to create content that is highly relevant to your online audience.