ON-SITE SEO FACTORS AND ANALYSIS

The term “On-site” SEO  refers to a process that basically fine-tunes the way that your small business website appears in the eyes of the major search engines, with an emphasis on the relevant keywords that drive your business model. This is one of the most crucial factors for small business SEO is making sure what your business website is showing up correctly on Google Maps as well as in local search results in your target market area. Other important considerations for on-site SEO for your business are:

• Page Title: The title is really the first signal to Search engines to let them know what your page is all about. When the search engine see’s a page, it will process the title and associate it to relevant keywords, terms, and topics.what a page is about. The page title is such an important factor, that simple corrections often lead to a boost in search engine rankings.
• Clean URLs: Sometimes a page URL can get a little messy, and have things like numbers, question marks, and .html’s at the end of a string. Search engines do not like this, they like CLEAN URL’s that are easy to read, and relevant to what the page title is, and to what the content is all about.
• Image Alt: The image alt tag is something that tends to be overlooked in small business SEO One of the most often overlooked aspect of small business SEO is the image alt tag, or a descriptive tag that can be added to each image on your website. Provided that the tag still accurately describes the image, using these tags is a great was to optimize your website for local search and especially image searches.

OFF-SITE WORK AND REVIEW SET (WARS)

Search engines treat many links as votes of relevance for a site, based on the anchor text attached to the link. For example, if you create a hyperlink on your website to another website using “Seattle bars” as the linking text, you’re essentially voting for that website as a good source of information for Seattle bars. The more authoritative your website, the heavier weight search engines place on the vote.

Of course, this only applies to followed links that, with few exceptions, only someone with direct access to the linking website could create. For example, most comment sections on blogs are no-follow. This means that the links may give anchor text, but the linking website doesn’t vouch for their accuracy or relevancy. They can be created by anyone with access to the website.

Marketeering Group believes in 100% natural small business link building and uses organic tactics to secure these links or votes for relevance. There are a few major sources for links you can expect to see targeting your small business website:

• B2B Links: Are you a supplier for another company? For example, do you own a chocolate shop that sells chocolates from a major brand? Chances are good that your business partners have very authoritative websites and will be happy to link to you to showcase that you sell their products.
• Directory Listings: Small business SEO relies heavily on not just links, but also local citations (mentions of your business with the full postal address). The best source of these citations is from local directories like Yelp, Yellow Pages, and Foursquare.
• Travel Listings and Resources: You wouldn’t believe how many good-quality sites will include pages like “Hotels in Seattle.” We use our own custom software to locate these golden links and leverage them to improve your search presence.

Want to learn more about small business link building? Give us a call and we’ll discuss our process as it relates to your industry or focus of business.

With an active Search Engine Optimization strategy (including an active blog to drive online search traffic to your website), you can access new and returning customers on a new level. Our ongoing strategy of both social media and online engagement (including email marketing) will keep your business in front of your customers to keep them coming back. If you want to sell products online, or customize your web presence with a more robust focus, we can help with that too.

In short, we’re here to help you seize the digital economy so that you can succeed and grow in the general economy.