20 Nov Search Engine Optimization for eCommerce Websites
The world of e-commerce is a vast and complex one that also requires specialized management strategies to attain the goals of any business. For e-commerce ranking in the Google search contribute significantly to the success of the companies as this is the only media to reach their customers. However, most e-commerce websites face the diverse issues when it comes to search engine optimization. This keeps such businesses from reaping maximum revenue from exposure to potential traffic. Many of these problems have to do with how the development of e-commerce platforms is approached, where many prioritize aesthetics and user experience in search engine optimization. The good news is that there are several strategies that can be implemented to create an attractive and functional environment that also does a good job of introducing your brand to potential customers.
Many merchants or internal specialists who manage e-commerce brands don’t really know much about SEO. As such, they tend to ignore putting up product descriptions, pull them directly from the manufacturer or create shallow ones. Creating informative product descriptions that are unique and engaging is important as it helps improve rankings within premier search engine listings. A good product description should be 150-300 words, speak directly to customers and align with the concept of semantic search.
This refers to how you organize your e-commerce website and is highly crucial to SEO success. You want to ensure that site visitors can easily gain access to product pages as well as discern the relationship between the pages. The rule of the thumb is that your users should take at most three clicks to get to the homepage. It is all about improving the user flow experience, as bad site architecture can hurt your SEO. Creating pages that are way too deep is dangerous because the authority of the links is diluted by the amount of time one takes to get to the product pages.
Time and time again, studies have proved that many consumers read product reviews before making purchases online. As such, posting product reviews alongside every item that you is an effective way of injecting relevant content to your pages. Take a look at Amazon, which does such a good job of leveraging this tactic. Items with thousands of Amazon reviews inform consumers and drive conversions. The increased demand for peer-to-peer education contributes to the success of this tactic, as it has as much weight as personal recommendations. Quality information is provided based on actual customer experience, rather than marketing materials that your brand engineers. The fact that they are free to leverage make product reviews an easy and cost effective way of improving SEO for your e-commerce website.
Using keywords on your product pages is an efficient way to improving SEO, but like most things, too much can derail your efforts. Keyword stuffing rather than the use of intelligent content will not help gain keyword authority or attract more organic visitors. Rather than use keywords everywhere, consider offering information that not only describes the value of your services, but that’s also helpful to your customers. This will help improve user engagement, drive conversions as well as enhance organic authority.
Search engines use title tags to understand the content of landing pages. It’s, therefore, important that you avoid the use of duplicate title across the site. This can be avoided by foregoing the use of vendor or manufacturer titles since many of your competitors most likely use the same titles.
In addition to product descriptions, it’s important that your primary and subcategory pages have meaningful content that’s recognized as true authorities within the competitive space by search engines. Consider 400-500 word posts that speak to your product categories, speak to the target audience, resolve common questions asked by your customers and frame your products within specific environments.
User engagement that is derived from sharing your content on social networks has a direct impact on your site’s SEO since actual signals are sent to search engines every time someone shares your content. Ensure that social sharing icons are placed on product pages and easy to use. Consider using icons that speak to the most popular networks including Twitter, Instagram, Facebook and LinkedIn.
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