Do you know that social media marketing is 100% more effective than outbound marketing? In fact, over 80% of B2B companies use social media in one form at least. And believe me, with time, this number will only grow higher. It doesn’t really matter what exactly you sell – everyone can benefit from using social media.
At this point, not having a constant presence on the social media is like trying to win the Formula 1 on a horse. Still, some people take care of their horses, ignoring even changing to a bike. “Social media is too complicated for me – how can I get away with something I don’t have a single idea about?” they say. Today I will prove that social media is far easier than you think.
It may sound crazy, but you don’t need more than four steps to succeed. Ready? Let’s go.
You don’t need to sell repair parts to teenagers, right? Any business has its target audience. The main step for any social media business activity is to find your people.
Don’t hurry up to sell your stuff right away. At first, you need to get a reputation as a credible source. Give your audience the necessary information about your niche so that they can trust you onwards.
Pay attention to people’s reaction to your content. This will help you to develop the further strategy. See what people like and generate more!
Even though you can make a huge fuss with your first couple of posts, don’t think you can stop at that point. That’s not how social media works. If you want to sell anything, you should stay present all the time. ‘When should I do my business then?’ – I bet, this is what most of you wonder. Did you really think that you are going to post all that information?
Relax, you will still have your weekends free. With the world of social media marketing evolving so swiftly, there are dozens of teams on the market ready to make all the job for you. Just find the right guys and off you go!
As you can see, it’s extremely easy. If you are not sure yet whether you need social media marketing or don’t, here’s what you will get from it:
Putting your business on display in social media makes you 300% more visible than you were before.
Once you are visible, it’s easier to gain popularity, isn’t it? Take the right strategy and you will take the lead!
Social media gives you one important thing that traditional commercials lack – feedback from your audience. There is finally a two-way communication. You collect the response and give your people what they want.
If you really pay attention to the audience’s needs, it makes you more credible. People know that you do not only listen to them, but you also hear them. Thus, they will be more likely to become your customers in the long run.
As soon as you get the vibe, you will see your sales growing rapidly. Anyway, that’s what it all is made for. So build up your community, stick to the strategy and good luck with conquering the peak called the ‘social media marketing’!