Hiring a SEO company is a tricky thing, especially if you are looking for a bargain. In case you want to get the lowest price SEO services, you must be aware that you are risking a lot. We want your experience to end up great. That’s why we’ve gathered 7 questions you must ask your SEO company before hiring them.
#1 Can You Guarantee That Our Site Will Rank #1?
This question should always go first. I t is the easiest way to spot those companies which have nothing to do with real SEO. Cut off those who claim they will do that immediately. No company can guarantee you such results – and there are several reasons for it:
- no one knows the exact Google algorithm
- no one knows how this algorithm might change
- penalties may come unexpectedly
What a good company will say is that after a considerable amount of work done you will see a major increase in rating.
#2 How Soon Will We See The Results?
As a rule, an ordinary SEO work will take around 4 to 6 months. Yet, it depends on a lot of factors, including how long your site exists and which exactly level of SEO it requires. That’s why a trustworthy SEO company will be able to name only approximate timeframe.
#3 How Will You Improve Our Search Engine Rankings?
Keep in mind that here you should not get a detailed report on all sorts of work which will be done. It’s impossible to do without a thorough research. Still, your SEO company should mention the website audit and strategy planning. Yet, if they are already talking about some exact steps, this may be a red flag for you.
#4 Can You Share Your Results With Past Clients?
The key point here is the existence of long-term clients. That is the only example which can show you the real progress of the SEO company and their success. You should not expect them to share with you a whole address book, but 2 or 3 big names is exactly what you should be looking for.
#5 Do You Follow Google’s Algorithm Updates?
Google publishes nearly 500 algorithm updates each year. That’s why you need the company that is able to cope with such amount of changes. Your SEO will work for as long as you stick to Google’s rules. So if you don’t want your site to be penalized, make sure your SEO team follows these rules.
#6 How Will You Keep Me Informed Of Changes You Implement?
What a good SEO company does is sending regular reports. As a rule, they will do it once a month. But some details may need weekly updates. This step is highly important as SEO company will have a direct access to all the information on your website.
If you are not ready to take such risks, you may opt for another option: having an inside developer that will carry out all the changes required. In this case, it is necessary to regulate the communication between this person and the SEO company so that the instruction time will be minimized.
#7 Why Should We Hire You And Not Another SEO Company?
While this question doesn’t have a correct answer, there are some red flags you should be looking for. This includes answers like:
- we are cheaper than others – concentrating on price over the possible results;
- we will build you more backlinks – emphasizing quantity but not the quality;
- we will do everything in short time – determining timeframe before building a plan, also shorter timespan, as a rule, indicates lower quality of service.
Remember that SEO is a long-time investment. You may spend a lot of money, time and effort on it, but it will pay you back afterward. Just make sure that you ask as many questions as needed to find a trustworthy and highly professional SEO company.