What Is Digital Marketing?
Most people do a poor job of nailing down the definition of digital marketing. The term is less vague than you might imagine from the outset.
What is digital marketing? Any type of marketing for products or services that use electronic devices.
If you can believe it, digital marketing is nothing new. Digital marketing came on to the scene as electronic devices entered our lives. People often assume that digital marketing is all about content marketing and social media. While these exist as types of digital marketing, they are not all-encompassing. Digital marketing happens online and offline.
We’ll touch on offline marketing at the end of this article, but the majority of our time together will consist of online marketing tactics. You need both forms of digital marketing for a super effective marketing strategy.
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