Google has a long practice of moving towards the safe web. That’s why it is constantly developing new ways to secure its users and their personal data. One of the recent changes to be soon implemented is labeling all websites that don’t have SSL as ‘Not Secure’.
If you open your own website and see the ‘Not Secure’ label in the URL bar, it is time to check whether your site has SSL. You’d better update your site now so that not to lose sales and leads in the future.
Secure Sockets Layer or just SSL is the basic security technology used for keeping private things private. Without the SSL certificate, any computer between your browser and the server may steal your passwords, credit card number, and other personal data. SSL encrypts all transmitted information so no one can squeeze in.
Web browsers always show whether a site has SSL by putting either a small lock icon or highlighting the https sign with green color in the URL bar. This gives users a clue that their data is secured and they do not risk by typing in their credit card number. Now Chrome will highlight the non-secure websites as well.
Even though this change is purely cosmetically, it may cause confusion among users. The thing is that your website may have SSL only on the pages which need it that is the pages where users input their data. Still, the rest of the pages may be not encrypted with SSL, so the whole website will be labeled as not secure, drawing away your potential customers.
Right now the change is rather subtle. Some users still have no idea about the new label in the URL bar. Yet, soon Chrome is going to highlight the warning with red color so that it will be really hard not to notice it. In case your website doesn’t have the SSL certificate yet, you’d better get one as soon as possible.
If you don’t know whether your website has SSL, check it right now. Open it in the browser and look for the secure label. Depending on the browser you use, the icon may vary, but it definitely has something to do with locks and green highlighting. If you don’t see the label on the homepage, check up the pages where users send their private data, such as usernames or payment information. As we’ve already mentioned, sometimes SSL may be present only on these pages. If this is your case, make sure to contact your web developer and ask them to add SSL to the rest of the pages. Otherwise, ask your web developer to add a new SSL certificate to your whole website.
You should not hesitate about paying for the security system for your website for at least two reasons. First, the prices for SSL have decreased considerably in last few years. Second, you will lose much more if potential customers will quit your website after noticing the bright red ‘Not Secure’ label. If you need any help with adding SSL to your website, we are here to help you.