5 Quick Redesign Tips From Seattle Web Designer

The Internet is overloaded with information. Every user is trying to find the best and most trustworthy source of it. With so many websites available, people have become rather picky. That’s why you should put a lot of thought and effort into creating a website for your business.

Even if you already have a web page, you may feel that it needs a redesign. But where to start with? The ultimate answer is the simplification. As soon as you make your website easy to use and navigate, you will see a huge change in page traffic.

The question is – how to make your website simpler? The Seattle web designer agreed to share the following 5 tips with you, so make sure to use the in practice.

#1 Find Out What Is Essential

Before getting rid of any information on your web page, it’s important to understand what should be left. Although this step may seem too obvious, sometimes it may be too hard to understand which information should stay as all it may seem essential.

The best way out here is to follow the 80-20 rule. The 80% of the traffic you get comes to read the 20% of the information on the page, so you should concentrate on this 20%. Such simple change will boost the rate in subscribing, signing up and buying straight away, which is actually the goal of your website.

#2 Get Rid Of Excess Information

Once you’ve identified your essential 20%, you need to choose what should be erased from your website forever. In fact, 80% may seem a too big amount of content to say goodbye to. But think if there is any point of keeping it, as it is interesting for only about 20% of all the traffic. This may include some sidebar elements, blog post details like author, date or time as well as links in the footer.

#3 Reduce The Number Of Pages

Having dozens of pages has never been a good option. This complicates the navigation as users get overwhelmed by the choices they have. This ends up with choosing nothing. No one wants to spend their time on skimming through loads of information in search of a required item.

A major part of the redesign is getting rid of the pages that have no practical value. For example, you definitely don’t need to separate pages for ‘about us’ and ‘about me’ info. Even though the pages in your situation may be not so obvious, we are sure you will find such ‘hidden duplicates’ effortlessly. The fact that other websites contain a particular page doesn’t mean that you need this page as well – unless it works for your business.

If you are not sure that you can delete the information while the page is strikingly odd, try to merge two pages into one. This may work well especially for pages like ‘Contacts’ and ‘Where to find us’.

#4 Revise Your Layout

Many studies prove that most people spend most of their time on the fold. That is a part of the web page which is visible without scrolling. Make sure that your fold contains all the necessary information – or at least links to it. Also, check whether the sign up box is located at the top of the page. Overall, attracting potential clients is the main purpose of the web page, so there is no need to put it somewhere at the bottom.

#5 Simplify Your Color Scheme

Designers today often go for bold vibrant colors for web design. Yet it doesn’t mean that you should use all the colors of the rainbow. Keep it up to 2-3 colors and play with them.

All in all, each Seattle web designer will tell you that website optimization and simplification are the keys to success. By providing your potential clients with enjoyable browsing experience, you provide your business with devoted clients.


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