10 Sep 4 Tips To Ensure Your Website Design & SEO Is Done Right
There is an inherent connection between website design and organic search performance. We should take into account that web design significantly affects the ability of website to be rank-friendly in terms of keywords. Companies with separate departments for marketing and design are having a hard time achieving this. Also, if you include marketing only after the project is done, your website rank may be slightly lower. You should always keep SEO in mind at the very beginning of an each project and before launching the website.
Our digital agency has a special way of doing things. We work with various clients from various branches on designing and developing sites with the best integrated SEO practices. We have marketing specialists who are involved in projects from the very beginning, working along with designers to develop a search friendly website. This practice has proven as a very effective approach to developing an SEO friendly website.
Here are 4 ways to bring together web design and SEO practice
1 – Know your usability factors
Search engines are there to provide users with the best possible results. Thus, both customers and users are satisfied. Users will keep coming back to your site, which will normally bring more advertisers. More advertisers – more money.
To put it in other words, your site, if appealing to users, will receive a boost from search engines. Luring sites with low quality content will certainly not be between top pages. Search engines respond to user satisfaction, for which the good website usability is responsible.
This good usability translates to more time spent on a website, larger volume of social shares and inbound links. These are parameters used by search engine when determining quality of a website. Of course, it’s not all about desktop usability, there is also mobile usability, which is equally important in user experience. It is of absolute significance to have a mobile friendly page if you are determined to make it to top websites when it comes to visibility. You should focus on this when developing a website.
2 – Design for content discoverability
You need a discoverable web content if you want it to be recognized and indexed by search engines. One of limitations of search engines is that they are able to discover content only through links. So make sure you have proper links if you want your content discovered.
Make sure to develop a site both engaging for users and SEO friendly.
Your goal from a design perspective is to create a site architecture that is intuitive for users to engage with, while your goal from an SEO perspective is to create an architecture that allows pages to be crawled and distributes internal links judiciously. Fortunately, these goals are aligned and can be achieved simultaneously. Prioritize your most important content high up in the architecture – this will include top level service or product categories, which should also map directly to your priority keyword themes. From there, create subcategories and individual product or service pages.
3 – Plan for high quality content
You need to bear in mind the quality of your website content. Your content must clearly display what the page is about.
Where it once was enough to stuff landing pages full of keywords to achieve rankings, modern SEO is all about quality content.
In order to create content that can truly be called high quality; you need to begin planning for it before the design phase or redesign is underway. For each page you’re creating you should ask yourself: what purpose does this page serve? What do users want/need to know about this topic? What types of content are necessary to convey our message as effectively as possible? The answers to these questions should be used to inform the design of the site because the design of it must be conceived to accommodate the content you’ve deemed necessary. The alternative means wedging content in after the fact, when ideas about the design may have already become entrenched and difficult to alter.
4 – Be vigilant during a redesign
A redesign can be a dangerous time for the SEO value of a website. A website redesign that’s done without the input of a search expert puts the company at risk of losing much of the SEO value it’s spent years building. Not realizing this, many companies waltz blindly into a redesign, only discovering their error when their organic traffic takes a nosedive.
Before you begin the redesign process, you should crawl your site to come up with a view of the current site, including all the pages on the site and relevant information associated with them (eg; current rankings, existing title tags). Are any of these pages outdated or redundant? If so, where can they be redirected in your new architecture? Which of the current site pages rank highly for your target keywords? Comb through all of your content to make sure that none of it gets left behind in the redesign – it’s essential that high value content is maintained on the new site. If you’re changing URL structure make sure to do a redirect map and have redirects in place at the time the new site goes live.
Many companies aren’t aware of the extent to which design influences SEO. They’ll spend all their time to trying to create content that attracts links and social shares, and never think about the fact that their content is barely readable on mobile, or that pages buried deep in their site architecture have never been indexed at all. Being aware of the ways in which design and SEO are linked will help ensure your site has every opportunity to rank for the key terms and themes that matter to your business.